Email Newsletter & Photography
Located upstairs from Boone Mountain Sports, of the well-known Evergreen ski and sports shop is the Evergreen Brewery, owned and operated by the Boone family. They decided to launch a co-ed newsletter and put me in charge. I was responsible for the entire lifecycle of the newsletter, from gathering subscribers to creating a content plan and newsletter schedule, selecting an e-marketing tool, choosing a template and design, embedding sign-up forms to their websites, testing the newsletters, and analyzing all statistics to measure the performance of the weekly newsletter.
I created every element of the newsletter, from the graphics and headings to the and writing and titles. Additionally, I took all the photos featured in the newsletter. Inspiration and approval for each newsletter came directly from the Boone brothers, Logan and Riley.
Photography
