Event Photography & Promotion
Warner Bros. Discovery Sports began its 40th consecutive year of broadcasting the NBA on Tuesday, October 24th. The NBA on TNT American Express Road Show returned to Denver, CO, home of the NBA Champion Denver Nuggets, with a full day of fan-focused activities. The event took place on the Tivoli Quad at the Auraria Campus from 3 p.m. MT and was themed around TNT’s popular Sports Emmy Award-winning show, Inside the NBA. The free day-long fan experience featured musical performances by the GRAMMY® award-winning duo The Chainsmokers and acclaimed singer and songwriter Dermot Kennedy.
TNT’s Inside the NBA studio team of Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille O’Neal anchored the NBA on TNT American Express Road Show, providing live pregame, halftime, and postgame coverage from the venue. Fans participated in various activities throughout the event, including the prize-filled Amex vending 'More Machine', where eligible fans could participate in sports-themed trivia questions for a chance to win fun prizes. Also, a fan-focused version of the B/R Kicks Tunnel Cam was available where fans could capture footage of their fit and fancy footwear in a unique and engaging way to highlight all the best looks across B/R Kicks social platforms.
The event featured a custom mural created by local artist Thomas “Detour” Evans, celebrating the 2023 NBA Champion Nuggets and the NBA on TNT studio team. Other activities included a fan watch party for the NBA on TNT’s live game coverage that evening, various fan competitions such as an NBA on TNT arcade and a half-court skills challenge on the Bleacher Report basketball court, custom NBA on TNT Opening Night T-shirts, food, drinks, premium giveaways, and more. NBA on TNT kicked off the 2023-24 NBA regular season with a blockbuster NBA Opening Night doubleheader featuring the NBA Champion Nuggets and Nikola Jokic hosting the Los Angeles Lakers and LeBron James at 5:30 p.m. MT (7:30 p.m. ET). The Chainsmokers' and Dermot Kennedy's performances began following the end of this matchup.
Student Reaction Event Recap Video (posted to Instagram Reels)
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